Scoot Case Study

COMPANY OVERVIEW

Scoot (formerly known as Preciate) is a cutting-edge virtual meeting platform aimed at combating remote work fatigue through dynamic and interactive virtual environments. With its patented Social Presence® technology, Scoot allows participants to move naturally within customizable virtual spaces, fostering spontaneous and authentic interactions. Backed by a $12 million Series A funding round, Scoot is rapidly expanding to meet the growing global demand for engaging virtual meetings.

TRUSTED BY

MY ROLE

As the Design Lead on the Scoot project, I spearheaded the transformation of their virtual meeting platform. From conducting comprehensive discovery phases and competitive analysis to developing high-level design paradigms and creating animated prototypes, I ensured our designs were both user-centric and aligned with client objectives.

DURATION

6 week sprint

TOOLS

Figma, Adobe Illustrator, Adobe Photoshop

Challenge

To establish foundational experience paradigms for future meeting experiences that can inform architectural and design decisions for immediate- and near-term product and UX/UI investments.  

Solution

To support the platform's goal of fostering human connections, we created a cohesive and autonomous experience for users that:
      1. Prioritizes a scaled environment
      2. Utilizes visual cues to maintain focus and clarity
      3. Enables feedback loops and chain reactions.

Skip to solution

DISCOVERY PHASE

We engaged in various discovery exercises.

We began with a comprehensive discovery phase, understanding Scoot's needs and the competitive landscape.

REVIEWED COMPETITORS

Reviewing competitors helped my team and I to make more informed design decisions, improve upon the overall user experience, and gain a competitive edge in the market.

ATTENDED WEBINARS

I participated in the Scoot webinar to observe the platform's functionality and potential issues in real time, with real prospects trying to make sense of the existing platform.

PARTICIPATED IN DEMO

I met with the Director of Customer Success at Scoot for a product demonstration of the existing platform where I was provided with demo of how the product works, what it can do, and where we can improve the experience.

VISION CASTING

We conducted an on-site design workshop with our stakeholders to understand and externalize the Scootaverse, its crucial players, and the end-to-end experience states.

We conducted a whiteboard session as part of concept journey mapping with the larger Scoot team, which yielded visual representations and sketches of high-level concepts and concept stories for discussion.

We conducted an on-site design workshop with our stakeholders to understand and externalize the Scootaverse, its crucial players, and the end-to-end experience states. The purpose was to visually communicate design ideas and concepts, to facilitate discussion, and to work towards a shared understanding of the project's goals and requirements.

ESTABLISHING EXPERIENCE PARADIGMS

I visualized high-level concepts into global design paradigms.

I helped transformed abstract, high-level concepts into comprehensive and universally applicable design frameworks. This involved distilling complex ideas into clear, cohesive paradigms that guided the overall design strategy and ensured a consistent user experience across the platform.

CONTINUOUS WIREFRAME REFINEMENT

Each iteration brought us closer to a more polished and user-centric design.

Based on client feedback and new learnings from the previous stages, I began moving into wireframe development. We held regular meetings with Scoot's stakeholders to present the wireframes and gather feedback. These sessions helped us identify areas for improvement and ensure that our designs aligned with their vision and goals.

STRONG VISUal designs

The high-fidelity designs were brought to life yielding an overall enhanced user experience.

The final visual design emphasized clarity, focus, and user control, creating a seamless and engaging experience for users. By designing animated screens, I was able to provide a realistic user experience, which was instrumental in gathering detailed stakeholder feedback.

The feedback from these sessions was invaluable in fine-tuning the design to meet both the client's objectives and the users' needs.

OUTCOME

Scoot is set up to position their All Hands experience as the best kind of All Hands – volumes better than in-person (and Zoom).

Scoot creates a world around a large meeting, providing all the tools you need to foster healthy, spontaneous, and targeted relationships.It improves experiences like not knowing anything about the stranger next to you.

With Scoot, you know exactly what you need to about someone, right upfront.Scoot makes large meetings easier, more desirable, more scalable, and more economical for enterprises.

The Scoot UX now effectively addresses core needs for Participants & Presenters: tailored experiences plus a superior Presentation Mode.

The new UX was designed with a key design pillar in mind: Users must feel, and be, in control of their experience in the Scootaverse. Now, Participants and Presenters benefit from unique, highly tailored experiences suited to their individual behaviors and needs.

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