OmniScience Case Study

COMPANY OVERVIEW

OmniScience (formerly Mercury Data Science) leads AI innovation, advancing life science missions with unmatched biological expertise and cutting-edge data solutions. Committed to pushing boundaries, OmniScience empowers clients to unlock valuable insights and drive impactful advancements in their fields.

TRUSTED BY

MY ROLE

I led the comprehensive rebranding of OmniScience, tasked with refreshing their product suite, including the website and platform UI. My role involved aligning their digital presence with new brand guidelines, enhancing user experience, and ensuring design consistency across all touch-points, facilitating their transition from a service-focused to a product-based model.

DURATION

Design Sprint ~ 4 Weeks

TOOLS

Figma, Adobe Illustrator, Adobe Photoshop

Challenge

OmniScience faced the dual challenge of legacy constraints impacting market valuation and the need to transition from a service-focused to a product-based model. Complex navigation structures, inconsistent design elements, and outdated visuals contributed to a suboptimal user experience, undermining the effectiveness of OmniScience's digital presence.

They needed an overhaul of its product suite to align with the new messaging and positioning, ensuring better user satisfaction and market relevance while maintaining a cohesive brand identity across all touch-points.  

Solution

Collaborating with the OmniScience team, I spearheaded the overhaul of the product suite to enhance user experience and consistency across all touch-points, in alignment with the company's new messaging and positioning.

transforming omniscience

Elevating product maturity and market distinction through strategic rebranding

The existing platforms were disjointed and unintuitive, blending into indistinct themes that failed to capture user interest. The product suite lacked sophistication and failed to differentiate itself in a competitive market, leading to a suboptimal user experience and diminished market presence. 

The product suite was completely rebranded, featuring a cohesive and intuitive user interface. The new website enhanced user experience and consistency across digital touch-points. This strategic overhaul aligned with new brand guidelines, elevating product maturity and establishing a strong market presence.

Existing Branding
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New Branding
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A UNIFIED IDENTITY

Developing inclusive brand guidelines for OmniScience's digital presence

Working closely with the brand designer, we developed comprehensive brand guidelines for OmniScience's digital presence. This included defining colors, typography, and logos that would unify the product suite under a cohesive brand identity. All colors were checked to meet accessibility standards, enhancing usability for all users.

LAYING THE FOUNDATION

Crafting wireframes to drive visual and functional excellence

I initiated the design overhaul process by crafting wireframes for the new website and the product suite, laying the foundation for visual and functional enhancements.

I worked closely with the client to refine the user experience of their product suite, specifically focusing on improving navigation, enhancing usability, and ensuring a cohesive and intuitive interface that aligns with user needs and feedback.

Consistency across all touch-points

Creating a cohesive and impactful digital experience

I rigorously applied the new brand guidelines to overhaul the website and platforms, crafting each visual element to perfectly align with the refreshed brand identity and messaging.

This meticulous approach ensured a seamless and cohesive user experience across all touch-points, elevating the overall impact and consistency of the digital presence.View the live website

OUTCOME

Driving user satisfaction and market relevance with OmniScience’s new brand identity

The client immediately implemented the new designs across their website and product suite, seamlessly integrating the updated UI into their digital presence. Additionally, the product mockups I created were leveraged for LinkedIn posts, enhancing their brand visibility and engagement on social media. This immediate adoption underscores the effectiveness and appeal of the redesign, contributing to better user satisfaction and strengthened market relevance.  

View the live website

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