Gentl, previously known as Clearday, was at a pivotal moment in its evolution, transitioning from a traditional service-based company to a tech-driven leader in senior care. This transformation required not only a fresh brand identity but also a fully integrated digital presence that could effectively communicate their new direction.
The challenge lay in creating a cohesive brand that resonated with their target audience while ensuring that their technology, including advanced robotics, was accessible and engaging for both elderly users and care facility operators.
I took charge of implementing the rebranding, creating a modern visual identity that included a new logo, color palette, and design system to ensure consistency across all platforms.
I redesigned the website from the ground up, incorporating custom imagery and user-centered copywriting to clearly convey Gentl’s mission. Additionally, I created intuitive interfaces for mobile applications and Geni, the senior care robot, as well as a comprehensive dashboard for operators, making the technology both engaging and easy to use. This holistic approach successfully positioned Gentl as a forward-thinking leader in tech-enabled senior care.
